Know-How Transfer. Professional Plugins for Photoshop

All our apps are designed for Photographers and built to make their work easier, faster and more qualitative. All our software is the result of collaboration between developers and photographers. To pursue our goals, we removed from applications everything that’s not indispensable, and we made sure that user interfaces are simple yet functional. Apps beta testing involves photographers worldwide.

We are proud to introduce our premium five bands frequency separation plugin: Wow! Frequency Equalizer, available as Classic and Pro Edition, Mask Equalizer that creates Luminosity Masks from multiple tonal ranges and NEXT Local Contrast Enhancer that replaces ALCE.

All our plugins are powered by a wavelet-based algorithm, 32bit color depth internal processing, and modern CPU optimized code. They work on 8,16, 32-bit files and are compatible with all Photoshop CC versions and the latest versions of MAC and WIN (16bit) operating systems.

Mask Equalizer. Luminosity Masks From Multiple Tonal Ranges

MASK Equalizer is an exclusive Photoshop plugin that allows you to create luminosity masks with extreme ease, using multiple tonal ranges; for example adding highlights to shadows. You can choose between our presets to create a layer mask with just one click, adjust them or manually create custom ones from scratch.

Mask Equalizer offers the exclusive priceless wonder-option of the double live preview. Switching back and forth previewing the black & white mask or just the image with the mask already applied you can create any elaborate layer mask. Mask Equalizer let you modify the opacity of the mask, feather it or adjust its contrast. It also works with adjustment layers, advanced objects, and groups. Advanced users will even be able to work on specific channels. Mask Equalizer perfectly complements Wow! Frequency Equalizer and really shines when they are used together.

NEXT Local Contrast Enhancer. The Next Generation ALCE

NEXT is a brand new Plugin that replaces ALCE. It is an easy-to-use and powerful Photoshop tools to improve and finely tune the local contrast of an image, using a smart algorithm which avoids the clipping issues typical of methods like shadows/highlights. The user interface is straightforward and clean, with just one slider, allowing the user to customize the effect in a simple way.

ALCE has been our bestselling product for many years and, since the release of ALCE2, its core functionality has not changed significantly. Recently, thanks to the know-how achieved developing plugins such as Wow! and Mask Equalizer, we set out to make this outstanding product even better by improving some of ALCE’s weaknesses. Specifically, we focused on: creating a live preview, improving the embedded halos suppress tool, adding three masking sliders and finally switching to Quad-Core processing and 32bit computing capabilities, not available in Photoshop.   The result was the Next Generation Local Contrast Enhancer, which we decided to rename NEXT.

Wow! Classic Edition. Five Bands Frequency Separation With Sliders

Wow! is an exclusive Photoshop plugin that let you easily boost or smooth each frequency range. Wow! adds style, image sharpness, and three-dimensionality together with incredibly smooth transitions. Use our easy presets with just one button, or take full control with the high-quality live preview to add and remove details by tweaking our five dedicated sliders.

Wow!  under the hood decomposes your images in five different frequency layers, but where are they? Well, they’re hidden: you manipulate them using the sliders. A boost (upward) corresponds to an enhancement of a given band, a cut (downward) corresponds to a reduction. Using presets and/or tweaking the sliders working thanks perceptively to the high quality and fast preview, you can independently control sharpness, local contrast and smoothness in any frequency creating unseen transitions and a unique tonal effect.
Wow! is also available as Pro Edition.

Wow! Pro Edition. Five Bands Frequency Separation With Sliders And Editable Pixel Layers

Wow! Pro edition adds to the great features of Wow! Classic Edition the “Decompose” function and a second “Detail” engine.
The exclusive Decompose function is an exciting new feature of Wow! Frequency Equalizer Pro. You can now explicitly turn each frequency into its pixel layer (five of them are created in a stack, plus a base layer) for a better and more precise frequency based retouching. You can paint, clone and heal on the exact frequency layer that contains the features you need to target, with high precision, giving you unprecedented control over the retouching process.

Using the Advanced Decompose Actions, you may turn each layer in an advanced object and/or add an adjustment layer curve for a non-destructive workflow.