{"id":1109,"date":"2011-06-09T08:58:19","date_gmt":"2011-06-09T08:58:19","guid":{"rendered":"http:\/\/divi.knowhowtransfer.com\/wp\/?p=1"},"modified":"2014-07-07T11:34:41","modified_gmt":"2014-07-07T11:34:41","slug":"the-false-profile-multiply-technique","status":"publish","type":"post","link":"https:\/\/www.knowhowtransfer.com\/store\/the-false-profile-multiply-technique\/","title":{"rendered":"The False Profile \u2013 Multiply Technique"},"content":{"rendered":"<p>When my dear friend and co-blogger Giuliana Abbiati coded a free Photoshop CS5 extension called \u201cFalse Profiles\u201d I suggested her to add some quick and dirt illustrated examples; then we started wondering that false profiles are a simple yet powerful tool, which may require more than a couple of pictures.<\/p>\n<p>Actually, the toolset is easy to use but the theory behind it is quite deep: Dan Margulis originally invented this technique some 10 years ago, and in his book \u201cProfessional Photoshop\u201d 5th edition he gives the background to understand all the subtleties that may follow, plus some extra +450 pages worth of reading. There\u2019s also an article (from Electronic Publishing magazine) he wrote on the subject that you may read <a href=\"http:\/\/www.ledet.com\/margulis\/Makeready\/MA48-Fate_and_False.pdf\">online<\/a>. I leave to Marco Olivotto the honour to divulgate\/elaborate the theory better than I can, for he\u2019s the actual teacher of the group.<\/p>\n<p>I\u2019ll simply show here some application of False Profiles for tonal corrections, combined with the recent add of the masked Multiply step (sounds like a super-hero): it\u2019s used to equalize the luminosity of pictures that contain at the same time very bright and dark areas, and\/or to recover detail in there.<br \/>I\u2019ll be using pictures from a soon to be released Roberto Bigano\u2019s photographic book called Plastic Girls; all the files are tagged sRGB so this will be the reference ICC throughout the post.<\/p>\n<p>You can download the free Photoshop extension here, where Giuliana approaches the theory as well: I suggest you to read it.<\/p>\n<h2>1. False Profile in a nutshell<\/h2>\n<p>False Profiles (FP) are \u2013 not only, but also \u2013 a way to lighten or darken a picture, without actually changing pixel values \u2013 only their interpretation. Let me explain briefly.<\/p>\n<p><a href=\"https:\/\/www.knowhowtransfer.com\/store\/the-false-profile-multiply-technique\/false_profile_multiply_black\/\" rel=\"attachment wp-att-1786\"><img decoding=\"async\" class=\"alignleft wp-image-1786 size-full\" src=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_black.jpg\" alt=\"false_profile_multiply_black\" width=\"200\" height=\"200\" \/><\/a>If I show you a middle gray board, it\u2019s\u2026 middle gray.<br \/>If I add a \u201cWhite board\u201d writing on it you may think \u201cUh, quite dark to be a white board\u201d.<br \/>On the contrary, if the writing says \u201cBlack board\u201d you will think \u201cUhm, it\u2019s too light to be a black board\u201d.<br \/>You see, feelings depend on your expectations.<\/p>\n<p>Back to pictures: if an image is tagged with an sRGB profile (which has a gamma approx of 2.2), it\u2019s\u2026 that image.<br \/>If I tag that image (Assign Profile) with a custom made sRGB profile with a modified gamma of 3.0 you will perceive it as quite dark.<br \/>If I tag (Assign Profile) with a custom made sRGB profile with a modified gamma of 1.4 you will perceive it as quite bright.<br \/>It\u2019s the very same original image, pixels didn\u2019t change, but the way Photoshop displays them changes.<\/p>\n<p>\u201d\u201d (Fig. 1) Different gamma compared, original in the center<br \/>The whole story is a bit more elaborate than this and it involves also color primaries, but this will suffice in order for you to follow the examples. Download the free extension, which automatically installs all the needed false ICC profiles, and get ready.<br \/>(Doubts? Read Giuliana\u2019s post. Read Dan Margulis original article about False Profiles. Read Charles Poynton famous Gamma FAQ. Read Dan Margulis\u2019 Professional Photoshop. Subscribe to ColorTheory group and ask the Maestro).<\/p>\n<h2>2. The False Profiles technique<\/h2>\n<p>A straight application of the False Profile (FP) idea: use a FP to brighten a dark picture (Fig. 2).<\/p>\n<div id=\"attachment_1787\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.knowhowtransfer.com\/store\/the-false-profile-multiply-technique\/false_profile_multiply_02\/\" rel=\"attachment wp-att-1787\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1787\" class=\"wp-image-1787 size-full\" src=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_02.jpg\" alt=\"false_profile_multiply_02\" width=\"800\" height=\"533\" \/><\/a><p id=\"caption-attachment-1787\" class=\"wp-caption-text\">Fig. 2) Original picture (left, too dark) and the application of a false profile (right, gamma 1.5)<\/p><\/div>\n<p>The steps to follow:<\/p>\n<ol>\n<li>Assign a gamma 1.5 profile (pixels don\u2019t change, only the way they\u2019re displayed) clicking on Giuliana\u2019s extension. Try different gamma, and pick up the one which gives you the more visually correct look.<\/li>\n<li>Convert to Profile (in Photoshop from the menu Edit \u2013 Convert to Profile\u2026) back to sRGB. Remember to add this convertion step! This way the pixels are finally changed to their final value. You don\u2019t want to give someone else (like a photolab, a printer) pictures tagged with a weird gamma profile, believe me.<\/li>\n<\/ol>\n<p>So, Assign makes the picture look different just because it differently interprets the data; it\u2019s up to Convert writes down the correct numbers on a \u201cstandard\u201d profile.<\/p>\n<h2>3. The Multiply technique<\/h2>\n<p>Now let\u2019s see the Multiplication (or Multiply) only in action. We need a picture with some critical highlight detail that we\u2019d like to enhance (Fig. 3) You see in the first line the original and the final result, plus all the details to get there.<\/p>\n<div id=\"attachment_1789\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_3.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1789\" class=\"wp-image-1789 size-full\" src=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_3.jpg\" alt=\"K\u00f6ln . Vetrine di Deiters am Karnival\" width=\"800\" height=\"533\" \/><\/a><p id=\"caption-attachment-1789\" class=\"wp-caption-text\">(Fig. 3) Standard multiplication steps explained in detail (no use of False Profiles<\/p><\/div>\n<p>Let\u2019s review this time only all the necessary steps of the Multiplication<\/p>\n<ol>\n<li>Duplicate the background layer and set its blending mode to Multiply.<\/li>\n<li>Add a layer mask, clicking the appropriate icon in the layer palette.<\/li>\n<li>Apply the RGB composite to it, with the Image \u2013 Apply Image command (we\u2019ll use different channels later on).<\/li>\n<li>Run a Gaussian Blur filter to the layer mask (here 20px, it may be larger if you work with high res pictures).<\/li>\n<li>Optional: flatten and save.<\/li>\n<\/ol>\n<p>If you notice, the highlight detail is enhanced. Setting a layer to the Multiply makes the picture darker (Multiply blending mode explained here), while adding a so-called luminosity mask as the layer mask means: please Photoshop, let the darkening to affect mostly the light areas of the picture, and quite less all the rest, almost nothing in the shadows. Mind you, any mask applied to a layer that changes dramatically the luminosity of what lies below it, must be blurred in order to increase the contrast (funny, try it), so here\u2019s the why of step 4.<\/p>\n<div id=\"attachment_1790\" style=\"width: 439px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_variations1.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1790\" class=\"wp-image-1790 size-full\" src=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_variations1.jpg\" alt=\"false_profile_multiply_variations1\" width=\"429\" height=\"527\" \/><\/a><p id=\"caption-attachment-1790\" class=\"wp-caption-text\">Variations on the Multiply theme<\/p><\/div>\n<p>As a suggestion, instead of duplicating the background layer you can use a straight, unmodified Curves or Levels Adjustment Layer set to Multiply: it\u2019s exactly the same.<\/p>\n<p>And if you feel the effect may be stronger (i.e. more darkening needed) duplicate the multiply layer one more time, or as many time as you need. You can keep the layer mask, or as a slight variation clip the extra multiply layers on the first one (ALT+click in between the layers); or just keep duplicating Multiply layers, merge on the top the result (Command + Option + Shift + E on a Mac, CTRL + ALT + Shift + E on a PC) and apply to this single layer the mask that you like, trashing all the Multiply layers below. It doesn\u2019t make a dramatic difference \u2013 except for the use of Adjustment Layers to keep the file size small. It\u2019s quite easy to give each option a try and use the one that we like the most.<\/p>\n<h2>4. Multiply + False Profile combined<\/h2>\n<p>So far we\u2019ve seen that a False Profile can lighten a picture in a peculiar way, while the Multiplication step will make it selectively darker. What if we mix the two?<\/p>\n<div id=\"attachment_1792\" style=\"width: 1090px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_04.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1792\" class=\"wp-image-1792 size-full\" src=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_04.jpg\" alt=\"Los Angeles, Ca. Santa Monica Boulevard\" width=\"1080\" height=\"426\" \/><\/a><p id=\"caption-attachment-1792\" class=\"wp-caption-text\">(Fig. 4) False Profile G1.8 plus three Multiply steps luminosity masked<\/p><\/div>\n<p>What happens is that the picture\u2019s tonal values get \u201cequalized\u201d: the three Multiplication layers alone make the picture too dark, even in the highlight that we\u2019d like to recover. But highlight and shadow\u2019s values get closer, so that a False Profile G1.8 can resuscitate the whole picture and the net result is more detail in both of the face\u2019s sides. The exact order doesn\u2019t matter too much, you can either:<\/p>\n<ol>\n<li>Duplicate the background layer, set it to Multiply and apply the RGB composite (aka Luminosity mask) as a layer mask, then duplicate this layer two more times<\/li>\n<li>Assign to the document a G1.8 profile<\/li>\n<\/ol>\n<p>Or the reverse (Assign, Multiply). Merge on a separate layer with the usual shortcut (Command + Option + Shift + E on a Mac, CTRL + ALT + Shift + E on a PC) trashing the Multiply layers or simply flatten the result. Then Convert to Profile back to sRGB or the one of your choice.<\/p>\n<blockquote>\n<p>\u201cHigh Gamma profile + Screen layer\u201d will.<br \/>No it doesn\u2019t. If you don\u2019t believe me try it yourself.<br \/>The why isn\u2019t obvious, and lies in the different kind of darkening\/lightening that a gamma curve and Multiply\/Screen blending modes apply. If you\u2019re interested in the details, stay tuned for a RBGblog post will appear in the near future.<\/p>\n<\/blockquote>\n<h2>5. Mask options<\/h2>\n<p>In the last example as a layer mask I\u2019ve used a luminosity mask, a blend of all three channels (see Fig. 3, last row). Actually, it\u2019s really important to pick up the more appropriate channel, and from the more appropriate layer in order to tailor the effect to our needs.\u00a0<\/p>\n<div id=\"attachment_1793\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_05.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1793\" class=\"wp-image-1793 size-full\" src=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_05.jpg\" alt=\"Verona, Via Mazzini - Manchini Luisa Spagnoli\" width=\"800\" height=\"711\" \/><\/a><p id=\"caption-attachment-1793\" class=\"wp-caption-text\">(Fig. 5) First row: Original and False Profile G1.5 with two Multiply layers, masked with R channel or G channel. Second row, the R, G, B channels of the Original<\/p><\/div>\n<p>As you see, the one masked with the R channel is lighter in the cyan jacket, for there the R channel is pitch black, while the face gets darker. The picture is more balanced using the G channel as a mask.<\/p>\n<p>\u201d\u201dNot only the used channel is important, but also the source of the channel. In the box at left you see that it\u2019s possible to choose between \u201cMerged\u201d and \u201cBackground\u201d (plus all the existing layers, to which we don\u2019t care). Being the Multiply layer darkening the picture, a channel of a merged version will be darker, and the Multiply effect weaker. On the contrary, a channel from the Background will be lighter, and the Multiply effect stronger. So, choosing from the Merged version leads to a lighter result (dark channel = less Multiply), while from the Background to a darker result (light channel = more Multiply). It may be a subtle effect, nonetheless if you start piling Multiply layers it becomes quite evident.<\/p>\n<div id=\"attachment_1802\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_05_1.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1802\" class=\"wp-image-1802 size-full\" src=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_05_1.jpg\" alt=\"Wien. Bnetton Window\" width=\"630\" height=\"1260\" \/><\/a><p id=\"caption-attachment-1802\" class=\"wp-caption-text\">(Fig 5.1) Original in the center; left, lighter version (G 1.5, double Multiply layer masked with the B channel from the Merged version). Right, the same but with the mask coming from the Background.<\/p><\/div>\n<h2>6. More examples<\/h2>\n<p>Now that you master the principles, let\u2019s play with Roberto\u2019s images and see if we can apply the False Profile \/ Multiply technique proficiently.<\/p>\n<div id=\"attachment_1795\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_06_1.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1795\" class=\"wp-image-1795 size-full\" src=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_06_1.jpg\" alt=\"K\u00f6ln . Vetrine di Deiters am Karnival\" width=\"800\" height=\"533\" \/><\/a><p id=\"caption-attachment-1795\" class=\"wp-caption-text\">(Fig 6.1) False Profile G1.8, triple Multiply (L-masked)<\/p><\/div>\n<p>You see in Fig 6.1 that the multiply, in RGB, leads to moderate color saturation (here in the face), plus the usual boosted detail especially in the hat and the fabric.<\/p>\n<div id=\"attachment_1798\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_06_2.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1798\" class=\"wp-image-1798 size-full\" src=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_06_2.jpg\" alt=\"K\u00f6ln . Vetrine di Deiters am Karnival\" width=\"800\" height=\"533\" \/><\/a><p id=\"caption-attachment-1798\" class=\"wp-caption-text\">(Fig 6.2) False Profile G1.8, Lab conversion and single Multiply layer L-masked while still in Lab mode<\/p><\/div>\n<p>In Fig 6.2 I assigned a false profile G1.8, then I converted to Lab (Image \u2013 Mode \u2013 Lab). In Lab the Multiplication leads not only to an overall darkening, it also oversaturates the colors (dont\u2019 ask me why, but a and b channels of Lab gets overlaid when the layer is multiplied). So I did the usual Multiply layer, masked with L from the background, in order to get a darker version. Blur the mask, convert to sRGB.<\/p>\n<div id=\"attachment_1800\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_06_3.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1800\" class=\"wp-image-1800 size-full\" src=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_06_3.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><\/a><p id=\"caption-attachment-1800\" class=\"wp-caption-text\">(Fig. 6.3) False Profile G1.8 and a double Multiply layer masked with R<\/p><\/div>\n<p>Fig. 6.3 shows why choosing the right channel for the mask is important \u2013 the R, being light in the dress, makes the multiplication more effective just right there.<\/p>\n<p>Well, being Roberto\u2019s Plastic Girls pictures so refined, I guess the correction I\u2019ve shown here are quite subtle: nevertheless the technique is powerful and this is just a showcase of some of the possibilities.<br \/>Happy photoshopping, and download Giuly\u2019s False Profiles free Photoshop CS5 panel!<\/p>\n<p>Davide Barranca<\/p>\n<hr \/>\n<h2><a href=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_final.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1794\" src=\"https:\/\/www.knowhowtransfer.com\/store\/wp-content\/uploads\/2014\/05\/false_profile_multiply_final.jpg\" alt=\"Boca Raton (Fla)\" width=\"800\" height=\"634\" \/><\/a><\/h2>\n<h2>Plastic Girls 1978-2010 is a photographic project by Roberto Bigano.<\/h2>\n<blockquote>\n<p><em>I have been shooting \u201cPlastic Girls\u201d for over thirty years. They fascinate me and I find they tell a lot about the culture of a country and the evolution of fashion and style.<\/em><br \/><em>According to a friend of mine, Beppe Maghenzani, I am an hermeneutic, Greek word difficult to translate but, in my case, means that every photo I take is complete in itself and holds myself in its entirety as well as the fact that I continue to work on this subject, forever.<\/em><br \/><em>It is very important to clarify that all mannequins, without exception, were photographed in the stores windows always through the glass and never with special permits. All these wonders are right there, available to anyone who has ability to see them.<\/em><br \/><em>Another thing that has always amazed me is the ability of window display stylists, not only to set up the store windows, but also to light, often in extraordinary ways, the objects.<\/em><br \/><em>I think every photographer has a lot to learn from them.<\/em><\/p>\n<p>&nbsp;<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The False Profile \u2013 Multiply TechniqueAdvance techniques combining False Profile with Multiply Blend Mode in Photoshop: the False Profiles technique, the Multiply technique, Multiply + False Profile combined, mask options and more<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1109","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.knowhowtransfer.com\/store\/wp-json\/wp\/v2\/posts\/1109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knowhowtransfer.com\/store\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knowhowtransfer.com\/store\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knowhowtransfer.com\/store\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knowhowtransfer.com\/store\/wp-json\/wp\/v2\/comments?post=1109"}],"version-history":[{"count":0,"href":"https:\/\/www.knowhowtransfer.com\/store\/wp-json\/wp\/v2\/posts\/1109\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.knowhowtransfer.com\/store\/wp-json\/wp\/v2\/media?parent=1109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knowhowtransfer.com\/store\/wp-json\/wp\/v2\/categories?post=1109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knowhowtransfer.com\/store\/wp-json\/wp\/v2\/tags?post=1109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}