Introducing Wow! Pro 2 – Five Bands Frequency Equalizer and Decomposer


We have been working on Wow! 2 in the last months capitalizing the know-how achieved developing plug-ins like Shape and others. We set out to develop this new outstanding version by improving performance and all existing features and adding more features to enhance user experience and speed up the workflow. We invested a lot of resources in the user interface, and all functions are now customizable.

The most important new function is Edge and Tone Preserving, a new exciting exclusive core feature of Wow! 2. It magically improves edges and overall tone, protecting highlights and shadows. It allows pushing the frequency sliders further. We also added “Adaptive Frequency Range”,  “Shadows & Highlights Protect”, “Quick Decompose”, “Full Color Control”, “Tooltips Help” and more.

Shape Makes it Pop | Midtones Global/Local Contrast Manager


Shape is our new plugin for Photoshop CC to manage the contrast of an image and anything relates to it.
The ability to control so many adjustments at once in live preview makes it easy even for photographers not expert with Photoshop. Shape will boost their images to a higher dimension. For experienced Photoshop users, Shape puts a lot of power in the very few steps. For those that are already using Know-How Transfer plugins Shape significantly reduces workflow time adding the even more stunning result.

Design 2 for Shape

 Why Shape


We designed Shape with a completely new approach capitalizing on what we did in the past with other plugins.

To start we asked ourselves, which kind of tool does a photographer really need? The answer was: a qualitative, powerful, flexible contrast manager given that native digital files are “flat”.

But which kind of contrast? A Local contrast, like the one used in NEXT, or Global contrast like Photoshop curves?

The solution was to keep the best of the two worlds! Easy to say, not so easy to do.

VitaminBW 2 | Advanced Black & White Conversion and Editing


VitaminBW 1 got a prominent place in the Black and White community because of its conversion quality and the stunning capabilities of Triple Tone. Unfortunately, it missed the live preview and was a bit slow. Recently, thanks to the know-how achieved developing the new plug-ins, we set out to make this outstanding product far better by improving on some of its weaknesses and adding extra features.

The Panel and a Space Image tuned with the new VitaminBW 2 Black&White Converter

Live Preview


VitaminBW 2, thanks to the new super fast engine, adds a live preview. You will be able to compare different settings in a while.

Flexible Output


You can now get the black and white layer flattened or layered in a stack, exactly as VitaminBW 1, for an advanced and flexible tonal editing.

Gamma Control


Gamma is a powerful new tool that controls luminosity before the image boost. More options are the Repeat function and the auto pre-filtering.

32bit Plugin


Version 1 was a script. Version 2 is a plug-in that uses its internal engine working at 32bit stretching the local histogram much better.

CC and later – €19.2 upgrade from VitaminBW 1

Trial version available

Introducing NEXT. The Next Generation ALCE


ALCE has been our bestselling product for many years and, since the release of ALCE2, its core functionality has not changed significantly. Recently, thanks to the know-how achieved developing plugins such as Wow! and Mask Equalizer, we set out to make this outstanding product even better by improving some of ALCE’s weaknesses. Specifically, we focused on: creating a live preview, improving the embedded halos suppress tool, adding three masking sliders and finally switching to Quad-Core processing and 32bit computing capabilities, not available in Photoshop.

The result was the Next Generation Local Contrast Enhancer, which we decided to rename NEXT.

NEXT Local Contrast Enhancer Panel in compact and extended mode with a Ferrari F40

Live Preview


ALCE missed the preview. Its routine was very complex and it has been necessary to consistently improve the speed. NEXT is at least three times faster compared to ALCE at 8 bit and eight time faster at 16bit.
It means virtually live preview.

Halos Control


ALCE embedded an halos suppress tool. We have consistently improved it but, when needed you can deactivate it to get even further contrast. Despite this we still were not satistied and added a brand new masking option.

Masking


We added three new masking sliders. They are hidden when you open the panel in compact mode. You can now progressively mask highlights, midtones and shadows. Works well in shadows and to remove halos in flat backgrounds.

32bit Core


ALCE was a script, NEXT is a plug-in. It means that it uses its own engine working at 32bit without color quantization and stretching the local histogram much better. With NEXT gradations, highlights and shadows are smooth as never before.

Read More And Watch Videos

Discounted Price For ALCE Customers

The panels of Wow! 2 and Mask Eaqualizer, the Decompose window and a sophisticated mid-tones mask created by Mask Equalizer

Wow! Pro 2 + Mask Equalizer. Two Thoroughbreds Working Together


Mask Equalizer is a Photoshop plug-in to create sophisticated masks using multiple luminosity ranges quickly. Load one preset with just one click, to start to create your perfect mask. Instantly preview the result switching back and forth from mask to comp mode. Feather the mask, modify its contrast or opacity. The plug-in works with adjustment layers, advanced objects or groups.

We warmly suggest considering to buy our convenient bundle of Wow Pro 2 and Mask Equalizer. This plug-in is entirely independent of Wow!, but it shines when they are used together.

Page Photo Credits

Two girls: © Irina Gromovataya / depositphoto.com
Man: © Sergey Galushko / depositphoto.com
Model: © Irina Gromovataya / depositphoto.com
Family Portrait: © Jani Bryson / depositphoto.com
Interiors Video: © Roberto Bigano /www.bigano.com

The Photography Knowledge Hub Blog


Spatial Frequency Separation in Theory

Usually one encounters spatial frequency separation for the first time in the field of beauty retouch. To put it as easily as possible, it is a technique which separates the texture of an image from its shape, allowing the retoucher to easily clone over defective parts with no visible side-effects.

Go to Photoshop Professional Plugins Page

An Improved Shopping Experience


We just redesigned the store that now is more functional.
It’s now possible to buy in Euros or US Dollars, and convenient multi-licenses purchase is available for all products.

Buy Our Photoshop Professional Plugins

About us


Everyone dealing with photography and digital imaging will find a unique mix of instructional and how-to content here. We offer applications specifically designed by photographers for photographers, as well as useful tutorials and free resources. Our mission is to create a community, a Central Hub of Photography Knowledge, where photographers can exchange experiences, share information and grow their skills.

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